Barez industrial group

BRAND PROFILE

Barez Industrial Group, as the most reputable and leading tire manufacturer in Iran, has been operating since 1984 with the aim of enhancing quality and advancing technology in the tire industry. Through the utilization of the latest technologies and production processes, the company has established a unique position in the Iranian market, making its products the first choice for consumers. Barez Industrial Group is recognized as a pioneer in the domestic tire industry, thanks particularly to the establishment of Iran's first professional Research and Development (R&D) department. This initiative has enabled Barez to stay at the forefront of global trends in tire production, resulting in the manufacturing and distribution of high-quality products that meet international standards. With advanced technology, Barez manufactures a wide range of radial tires, including Truck and Bus Radial (TBR), Passenger Car Radial (PCR), Sport Utility Vehicle (SUV), Crossover Utility Vehicle (CUV), Van Radial tires, and Off-the-Road (OTR) tires. Moreover, Barez is the only company in Iran capable of producing all-steel TBR tires and designing SUV tires using cutting-edge technology. These achievements have allowed Barez to offer the most complete range of high-quality tires in the Iranian market, making it the preferred choice for consumers and businesses in the transportation and automotive industries. Looking ahead, Barez Industrial Group continues to focus on technological development, innovation, and improving the quality of its products, while moving forward to meet the evolving demands of both domestic and international markets.

History of technology transfer

Barez Industrial Group, the most prestigious tire company in Iran, was established in 1984. Thanks to the enthusiasm of consumers, the company's products entered the Iranian tire market and because of the high quality of its tires and transferred technologies, this corporation is considered as the best Iranian tire maker. After the company began designing and manufacturing, the first technical knowledge transfer contract of Barez company was signed with Dena Tire Company (the former brand of Bridgestone in Iran). Gradually, the company attempted to import TRI Russian technology and Italian Marangoni know-how to produce radial car tires. During the last decades, the group - in the framework of a 10-year contract – imported the Continental technology to manufacture various radial tires. At the time being, all the Barez Industrial Group products are designed and manufactured based on German Continental technology and enter the market.

In 2017, the new Plant of Barez was established in Kurdistan province in which the Chinese Liong Technology was implemented to reach the production capacity of 140000 Tons per year alongside with expanding Barez Kerman factory. It must be mentioned here that the Barez Industrial Group has conducted the complete indoor and outdoor tests. In addition, this company has the largest car and tire proving ground which was launched based on the technology of IDIADA in Spain. This potential has helped Barez develop based on a global scale and gain the first rank among all tire companies in Iran in terms of manufacturing volume and quality

Main Strategies

mission&vision&values

1-Market domination

2-Developing cooperation with the transport industry and automotive companies focusing on new trends

3-Improving quality and innovative technological development with the approach of the Industry 4.0 revolution

4-Increasing competitiveness

5-Development of human capital to increase productivity and employee engagement

Mission » Create value and innovation in transportation by using the latest technologies in the production and supply of all kinds of tires with an emphasis on addressing the needs of domestic and regional customers of the group and its other stakeholders.

:vision » To become a regional tire manufacturer and upgrade to a national brand based on innovation, knowledge-based development, providing services, producing high-quality products at the world level, and the Barez green philosophy in the horizon of 2034 vision.

: values

Sustainability and Circular Economy
Order and Arrangement
Decision-making based on Study and Analysis
Teamwork, Continuous Improvement, and Employee Engagement
Innovation and Knowledge Management
Customer-oriented

Development Plan & Subsidiary companies :

Subsidiary companies :

(100%) Barez Tarabar Company

(100%) Kerman Rubber Complex

(100%) Kurdistan Tire Company

(100%) Sirjan Rubber Company

(100%) Lorestan Tire Company

(6.77%) Simorgh Trading company

(19.3%) Carbon Simorgh Company

(26.25%) Rubber Industries Engineering and Research Company

Honors and Certificates:

Ranked 1st among all tire companies in Iran with a production share of 50%
Ranked 1st among all tire companies in Iran with an OE market share of 55%
Quality Management System (ISO 9001:2015 and IATF 16949:2016)
Occupational Health and Safety Management System (ISO 45001:2018)
Environmental Management System (ISO 14001:2015)
Energy Management System (ISO 50001:2018)
Quality Management System - Customer Satisfaction / Complaints Handling (ISO 10002:2018)
Quality Management System - Customer Satisfaction - Guidelines for Monitoring and Measuring (ISO 10004:2018)
Management System for Training (ISO 10015:2019)
Knowledge Management System (ISO 30401:2018)
Laboratory Management System (ISO 17025:2017)