Innovation and technological development are at the heart of Barez’s growth strategy. The Group established one of Iran’s first dedicated professional Research and Development (R&D) functions in the tire industry, focused on developing new tire sizes, patterns, technologies, and performance characteristics. Through its R&D capabilities, Barez has developed and introduced a diverse portfolio of products, including Truck and Bus Radial (TBR), Passenger Car Radial (PCR), Sport Utility Vehicle (SUV), Crossover Utility Vehicle (CUV), Van Radial, and Off-the-Road (OTR) tires. Barez is also recognized for its capabilities in all-steel TBR technology and SUV tire design, contributing to one of the most comprehensive tire portfolios in the Iranian market. To ensure product performance, safety, and reliability, Barez conducts comprehensive indoor and outdoor testing. The Group operates one of Iran’s largest dedicated tire and vehicle proving grounds, developed based on IDIADA technology from Spain. These testing capabilities enable Barez to continuously improve tire safety, durability, comfort, and overall performance. Barez’s commitment to quality and international standards is further demonstrated by its ECE E-mark approval and certifications and approvals from major automotive manufacturers, including Renault, Mercedes-Benz (for heavy vehicles), Iveco, and Peugeot.

Barez has established long-standing partnerships with leading Iranian automotive manufacturers, including Iran Khodro, Iran Khodro Diesel, SAIPA, SAIPA Diesel, Zamyad, Mammut, and Maral, supplying tires for Original Equipment (OE) applications. In the Replacement Equipment (RE) market, Barez has developed an extensive nationwide sales and distribution network designed to respond efficiently to customer needs. With nearly 580 dealers, 70 direct sales centers, and 200 after-sales and warranty service centers across Iran, Barez operates one of the country’s most extensive tire distribution and service networks. The Group has also expanded its international presence by exporting its products to markets including Turkey, Iraq, Pakistan, Afghanistan, Kazakhstan, Saudi Arabia, Sudan, Syria, Armenia, and Azerbaijan.

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