As part of its sales engineering strategy, Barez Industrial Group has developed a unique way of presenting its specialized products, clearly differentiating itself from other tire brands. To help drivers choose the right tire, Barez uses a performance-based positioning chart that visually maps each product according to its key driving characteristics.

All Barez radial passenger car tires (PCR) are designed to cover the essential performance dimensions represented in this chart. In other words, by offering tires with different performance profiles, Barez provides consumers with a complete range of driving experiences – from maximum comfort to dynamic sporty handling.

On the left side of the chart, Ride Comfort represents how smooth and comfortable the driving experience is for both the driver and passengers. On the right side, Sport represents the tire’s handling, steering response, and suitability for dynamic driving maneuvers.

The more a tire is positioned towards the Sport side of the chart, the better its steering precision and high-speed maneuverability. However, this comes with a natural trade-off: sport-oriented tires are generally stiffer and less flexible, which can reduce overall ride comfort. In return, they deliver sharper handling and more responsive control, ideal for drivers who prioritize performance.

With this performance positioning approach, Barez makes it easier for customers to select the tire that best matches their driving style, comfort expectations, and vehicle requirements.